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A new concept of space in Paris

A contemporary version of the nineteenth-century Parisian salon, the townhouse defines the new art of living.

Society Room proposes a line of bespoke tailoring for women and men, as well as an “advanced contemporary” ready-to-wear collection for women.

Society Room is distinct in its philosophy: a place of life and evolution articulated through creative processes.

Clients can anticipate


We aim to communicate all our content through our web page and our social media channels in order to convey our quintessentially Parisian concept to an international audience.

A READY TO WEAR
COLLECTION

A nod to Jane Birkin, who famously borrowed from Serge Gainsbourg’s wardrobe, Society Room brings out a modern femininity, with a hint of rebelliousness. 

Oversized garments, cinched at the waist, figures a relaxed silhouette that incarnates the allure of the Parisienne, simultaneously simple yet refined. 

Society Room reinvents both classic pieces, such as the tuxedo and the suit jacket, but also lighter summer garments: the Marcel top, the t-shirt, the jumpsuit, the shirt-dress and even the pyjama.  

We source our textiles from the most renowned Italian producers, and use only the finest Egyptian cotton, wools and come silks for our garments. 
 

Society Room - Un concept

THE DESIGNER

Yvan Benbanaste is first and foremost a tailor.

An aesthete, lover of the arts and of encounters, he embodies both the talents of a connoisseur and that of an artist.

Originally from Lyon, he grew up with his family’s textile business.

He trained in acclaimed Italian fashion houses, mastering the skill of cutting fabrics. Collaborating with the finest craftsmen and manufacturers, he is able to realise his vision of traditional menswear.

Society Room is the incarnate of his life’s body of work.

Society Room - Un concept
Society Room - Un concept

MANAGING PARTNER

Fabrice and Yvan’s friendship stretches back for more than 30 years.

Hailing from Geneva and having read European Business, Fabrice Pinchart-Deny began his career in the finance sector at some of the largest British banks. There, he honed his business instinct, developing experience in the management and leadership of a business.

Having always been fascinated by creative professions, particularly that of fashion, it was in London that he discovered the elegance of the British bankers, who boldly combined tradition with a touch of eccentricity. It was therefore a natural decision to join Yvan in the creation and management of Society Room.

Fabrice and Yvan share a taste in the finer things in life and enjoy sharing their experience.